This is an overview of what you can both strive for and avoid when creating an ad design.
The Great, Average and Bad of Magazine Ad Design
This is an ad for PUBFINDER.com. It is suppose to be a Guinness beer in a glass but attached to the head of a flashlight. The differentiation of the glass and flashlight makes this ad a confusing one. Perhaps if they used a standard lighter beer instead of a stout it would have been more discernible the meaning of the ad.
(Bad Ineffective magazine ad)
This ad is for the SURFRIDER Foundation. This is a fairly average use of ad space for a magazine. Notable message and image. Good composition and negative space. The choice of a full spread rather than a smaller ad allows the viewer to be more impacted and interested in the product or company. (average magazine ad)
This is an ad for Volkswagen’s parking assist feature. This two-page spread is an ingenious way to deliver the effectiveness of the driving assist feature in their cars. The use of such a sharp pointy animal wedged tightly between two thin plastic bags with vulnerable fish inside is a subtle yet extremely cleaver one. In true Volkswagen fashion, this ad keeps to a simple clean message. Their clever use of negative space over the decades proves the effectiveness of their advertising team. (GREAT magazine ad)
The Great, Average and Bad of Online Ad Design
This is an ad for Dove body wash. It’s placement on Facebook as an ad was very poor on their part for content matter, but in terms of how much it was seen and probably talked about was good for them. The publicity was unfortunately not in a positive manner. Facebook is easily glanced over and things can be missed in a split second. It is supposed to show on a basic level that you can get clean using their product but just ended up being outright racist. The black person is supposed to represent the color of dirt and the white person is suppose to represent the color of being clean. 10 out of 10 bad taste Dove. (Bad ineffective ad-due to hierarchy)
All three of these ads tend to scroll with the page as the user does. This type of advertising seems to be fairly average in the inline community. On a personal note I find it annoying. They are all fairly straight forward ads. They are selling their product very effectively. (Average online ad)
This is an ad for Amazon Prime Video. The use of a catchy color theme and clear cut message makes this a great set of online banner ads. The placement of these ads, no matter the positioning, will draw the viewer to, at the very least, read the ad. Their message is very clear and understandable. The push for the membership pulls the viewer in with the promise of one month free but yet doesn’t overwhelm them with the push to subscribe.
(GREAT online ad)
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