1. Name the design principle that distorts realistic relationships for visual effect and emphasis.
The design principle that distorts realistic relationships for visual effect and emphasis is hierarchy.
2. Name the three building blocks of design that pertain to form
The three building blocks of design that pertain to form are point, line, and plane.
3. Describe the eight organizational systems that apply to typography.
The eight organizational systems that apply to typography are:
Serif:
Humanist
Aka Venetian
Modelled on the lighter, open serif letterforms and calligraphy
Lighter and easier to read than blackletter
Old style
Aka Garalde fonts
Driven by technological adv of presses
Letterforms more precise
Serifs more distinct
Contrast of stroke weights increased
Presses held true to design/ little distortion
Transitional
During enlightenment movement
High contrast in strokes. Very thick and very thin strokes
Did not reference calligraphy anymore
Modern
Didones
Contrast much further
clean, unbracketed, hairline serifs, completely vertical axis
Egyptian/ slab serif
Aka mechanical
England in 1880s
Expression of industrial revolution
Italics
Sans serif:
Late 19th century
Initially only for titling and display
20 c modernists use it as text font
were display only in the past
now popular for text block design
modern, clean, simple presentation
Egyptian/ slab serif fonts
Blackletter:
medieval model for first movable types
aka block, Gothic, fraktur, old English
tightly condensed and dark
4. What are two typographic categories?
Two typographic categories are serif and sans serif.
5. How many levels of visual hierarchy are needed for hierarchy to exist?
The number of levels for visual hierarchy that are needed for hierarchy to exist are 2 or 3 levels.
Comentarios